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Social Media Examiner: Social media marketing how to research case studies news and more . By . Published May 26 2012 . Welcome to our weekly edition of what’s hot in . . To help you stay up-to-date with social media here are some of the news items that caught our attention. What’s New This Week . : The new Camera Facebook app has similar features to Instagram which was . . The new Camera app enables you to "share photos on Facebook faster than ever and see all your friends' latest shots in one place." . By . Published May 25 2012 . Want to win a free ticket to the largest content marketing event on the planet Our friends at the Content Marketing Institute have put together an amazing event taking place in Columbus Ohio this year. And they’ve agreed to let us give away two tickets to this special event. First what is this event . is the largest in-person conference dedicated to helping marketers and business owners master content marketing. This years conference takes place September 4-6 2012 at the Columbus Convention Center in Columbus Ohio just outside the Ohio State University campus. Hundreds of businesses have already signed up including Level 3 Google SAS IBM Majestic Steel Nationwide Deloitte UBM Caterpillar Cisco Systems CME Group University of Phoenix and many other leading small and large brands. Over 70 yes thats right 70 of the worlds most respected content marketing and social media experts will share their strategies with you. . By . Published May 24 2012 . Are you seeing the results you want from your Twitter activities There are over 1000000 different apps for Twitter and a new one is added every second. This means it is often quite easy to get confused finding those that actually add real value to your day-to-day tweeting. I took a look at some of the latest and most promising Twitter tools to get you tweeting like a pro. So if you think it is time to up your game with some new tools keep reading. Here are 5 tools to help you power up your Twitter marketing efforts. #1: TwylahMake Your Tweets Live Longer One of the tools that can make a huge difference to your impact on Twitter is . . Their tagline is “Make Your Tweets Shine” and that is exactly what it does. . By . Published May 23 2012 . Are you looking to use social media to promote your blog Sharing your blog posts on social media platforms like Twitter Facebook Google+ and even Tumblr can help your content gain significant exposure. But each social media platform is distinct with different benefits and abilities. You need a simple process to tailor your social sharing to generate as much engagement as you can on each of these platforms. Here’s a process you can use to ensure your posts get maximum mileage. Consider these steps and adapt them to the social platforms where you find your customers. . By . Published May 22 2012 . Would you like Facebook ads to be a regular part of your . Wondering what you can do to tweak your . to get better results This article will give you six tips to help improve your return on your Facebook ad investment. #1: Do Your Research Watch other Facebook ads and take a look at their techniques. You won’t be able to see a list of all of the ads that are out there right now but you can watch the ones that are being served to your demographic. You can see all of the current ads that would target your profile by going to . . Look at just the Sponsored Stories by clicking on the blue . . Check out the Adboard to see what other ads could be served to your profile. You won’t be able to gauge whether these ads are working but note the ones that would encourage you to click. . By . Published May 21 2012 . What if your business could do live video broadcasts to unlimited viewers–instantly and for free Want to share your screen and slides no problem. Need it to be super easy This is all possible with using the free . You’ve probably already heard about . which allow you to video chat with up to 9 different people at once. And . of Google+ Hangouts On Air which lets you broadcast to an unlimited audience. But this cool feature was previously only available to a select number of bigger businesses. Watch this quick video to see it in action… Well . the rollout of Hangouts On Air to everyone worldwide. This is great news for marketers looking for a free and easy solution to reach people via videos. So let’s talk about everything you need to know about using Google+ Hangouts On Air for your business. First a brief introduction Google+ Hangouts On Air Hangouts On Air allow you to publicly broadcast your Hangouts on YouTube and your Google+ stream for anyone to watch. Yep it’s like having access to your own live video show on the webviewable to anyone in the world. . By . Published May 19 2012 . Welcome to our weekly edition of what’s hot in . . To help you stay up-to-date with social media here are some of the news items that caught our attention. What’s New This Week . : You can now “discover the best of Twitter in a weekly email digest delivered to your inbox. This summary features the most relevant tweets and stories shared by the people youre connected to on Twitter.” "Stories feature a design similar to the recently updated Discover tab emphasizing who shared each story beneath summaries to help you decide which ones matter most to you." . By . Published May 18 2012 . Your customers get 99 of their information from . social media referrals online news sites and . . If your business is NOT there among the solutions when your customers are looking you’re lost. And even if they do find you some other way you will still lose if you don’t have . to keep them . with your brand. And so you must publish you must tell stories and you must become interesting to your customers so that they find like and trust you. In his book . Arnie Kuenn puts it simply: “Web users are consumers of content and you need to deliver compelling content that will engage them and keep them coming back for more.” This book is about successful digital publishing and consistent content quality. The author explains that if you do it right and strive for quality you’ll produce content that: Attracts links. Compels people to share it on social media. Meets the real needs of your customers. . By . Published May 17 2012 . There’s a new buzzword marketers are using and unlike some buzzwords this is one that you should probably learn. The term is SoLoMo and it stands for “. .” What it describes is the convergence of social location-based and mobile marketing into a new category of tools that many businesses are using to acquire new customers. The odds are you’re already familiar with some SoLoMo tools such as . and . . But you may not be familiar with how to use these tools to attract new customers. That’s what we’re going to talk about here. But first let’s take a look at how SoLoMo works. You're probably familiar with many SoLoMo tools already. . By . Published May 16 2012 . Are you looking for easy ways to engage new Facebook fans using . Keep reading to learn how free apps can provide enormous opportunities for your business. Why Facebook Timeline Apps Now that the new . layout is mandatory for all page owners we’re all beginning to find our way around the new layout. For many especially those who just started seeing traction with the old layout Timeline presents brand-new challenges and opportunities for staying top-of-mind. Sure the layout is beautiful with lots of room for high-res video and photo. But with all the rules and . e.g. that your cover photo can’t be promotional or that there’s no more driving non-fans to a default “welcome” tab prompting them to Like your page page admins have their work cut out for them in terms of fostering high engagement and moving their fans to take action. Without engagement and momentum your page is as good as invisible. . mymoonlog . Paul . Jason . Dea . Amy . abdulkadir . Jason . Michael . Alexandra . E . Copyright © 2012 Social Media Examiner .
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