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Social media news strategy tools and techniques Social Media Today . with → . The world's best thinkers on social media . May 26 2012 . by . with 122 views . My dad loved to play the guitar. I can remember him writing his own music and singing along with Neil Diamond and Kenny Rogers. It seems like just yesterday we were riding in his blue Chevy truck with the pop top camper headed to the Colorado Rocky... . May 26 2012 . by . with 1701 views . Photo by . via Flickr For me social media began since the good old Orkut days. In those days most of us were unaware of the term Social Media. It was simply a cool way to talk and keep a tab on what friends were doing. Apart from this it was also used as a dating... . May 26 2012 . by . with 321 views . Image: Christian Bailey I had a friend recently ask Whats the big deal and why now And give it to me in laymens terms please. The Why now of it is because we have changed as a culture. The Big deal about this is done right it all translates to lower-priced Tshirts mobile coupons for terrific sandwich shops and less time spent at the doctors office. . Recent Infographics . May 26 2012 by . with 508 views . Image by . via Flickr The web is evolving faster than most of us are even accounting for. Flat text and static images are no longer the default format for the web. Let's look at some of the new trends in new media and see how we might be able to incorporate them into our existing strategies. . May 26 2012 by . with 82 views . Jason Duty "You have to have a passionate work force..." says Jason Duty Director of Global Social Outreach Services at Dell. Sprinklr caught up with Jason Duty who shared his thoughts on what it takes for large enterprises and brands to do SocialScale.You can connect with Jason Duty jasonDatDell LinkedIn and visit his companys website at... . May 26 2012 by . with 198 views . In celebration of the 35th anniversary of the original release of George Lucus sci-fi epic Star Wars heres a brief rundown of seven Inbound Marketing Lessons gleaned from the baddest warrior of them all Jedi Master Yoda. . May 25 2012 by . with 297 views . /. The transformation is complete. Not even two months after the purchase of Instagram Facebook has released its own photo app to the public. Facebook Camera a separate app from the Facebook mobile app can be considered a complete clone to Instagram. . May 25 2012 by . with 565 views . /. Simply put tone of voice is the way we say things. In a subtle manner the tone of communications can reveal the attitudes and personality of a brand. Differentiating your company from a growing number of competitors across social media communities like Facebook and Google + can be difficult but using a distinctive tone of voice that is true to your brands identity can help you to stand out from the crowd. . May 25 2012 by . with 347 views . Every time Google updates its search algorithm things seem to change for your sites SEO. Last fall there was Panda now theres Penguin and both updates favor online video. Video uses titles tags and annotations which search engines use to find videos so here's how to optimize your video SEO. . May 25 2012 by . with 360 views . /. Facebook is spending lot of resources on mobile.No one has quite figured out how to make money on increasing mobile traffic and Facebook has to be the one solving this problem in order to maintain its high P/E multiples.It's obvious that Facebook is getting serious about mobile and spend more resources to capture the mobile users' attention. . May 25 2012 by . with 580 views . Photo: 2012 - Paramount Pictures more than 1700 Chief Executive Officers from 64 countries and 18 industries worldwide. The study reveals that CEOs are shedding the command-and-control nature of corporations that has existed for over a century and introducing openness transparency and employee empowerment. . May 25 2012 by . with 363 views . The Customer Collective TCC and The Social Customer TSC blazed the trail of a new media model one in which individual thought leaders become their own brands and where expertise and reputation are the currency upon which business relationships are built. . May 25 2012 by . with 372 views . /. Broadcasting to the big numbers was the way to go for the Mad Men of the 60s but savvy marketers like Seth Godin realize that these days its all about the tribes we lead. In other words if you can connect with a smaller group of people who are passionate about what youre selling you dont need to fire a shotgun at big crowds. . May 25 2012 by . with 837 views . /. Facebook's IPO took place last Friday.When comparing their performance to that of Google a number of key differences emerge questioning the the ~2x multiple vs. Google.Google grew faster was and still is more profitable while offering a clearer value proposition to their users and customers. . May 25 2012 by . with 507 views . A lot of people have in my opinion jumped in to explain Microsoft's new research platform So.cl away as a Facebook competitor. Let's get one thing straight - it's not a competitor to Facebook. And it was never meant to be one. It's a pointlessly reductive argument and as Microsoft pointed out it's meant as a complimentary tool. . May 24 2012 by . with 312 views . /. This piece was written by Brian S. McGowan PhD a research scientist who has worked as a medical educator mentor accredited provider and commercial supporter. . May 24 2012 by . with 825 views . /. Social media has become like a third arm for most of us one we cant live without. We check it daily even hourly hungry for the latest update. So its only normal that we want to know whats been going on with our favorite social media websites. . May 24 2012 by . with 454 views . The real problem is the laziness of those using the technology.Read on to discover why relying too heavily on auto-posting software is never a good idea. . May 24 2012 by . with 245 views . How Do You Scale Personal Engagement A Fresh Look at Marketing AutomationHow do companies reconcile the need for engagement in customer service with the necessity to market themselves on a large scale Personal engagement with customers fosters customer satisfaction trust and loyalty and this has been made easier and more... . May 24 2012 by . with 178 views . "If you want to you can never be finished. - Seth Godin . May 24 2012 by . with 550 views . /. Baby Boomers strong in number and loud of voice are in decision making positions. We are doing much of the hiring firing and evaluating in businesses and organizations. And somehow many of us are not making the leap to business usage of social mediayet. In spite of mounting evidence of the efficacy of using social media tools including social networks video sharing blogging and texting... . May 24 2012 by . with 104 views . Today many organizations that were once inspired by innovation and engagement have fallen into a process of marketing operationalizing managing and optimizing. That might have worked for the better part of the last century but for the next 10 years and beyond new vision leadership and supporting business models will be written to move businesses from rigid frameworks to adaptive and agile entities. . May 24 2012 by . with 1205 views . The mantra for marketing should be add value or get out. Marketers that don't add value will be given a swift kick in the unfollow behind. So how do you "add value" as a brand in social media Read on as we learn from the best practices that successful brands are implementing today. . May 24 2012 by . with 1395 views . /. ...its better to focus on community-building rather than metric building. If you are using social media as a tool to stimulate discussion interact and offer valuable content deemed to have high authority in your subject you will see a healthy level of growth of followers that will be an asset to your community. . Get SMT's daily digest . Comments . May 26th 2012 by Danielle.E . May 24th 2012 by dimanise . May 17th 2012 by Nick R . May 18th 2012 by Nick R . May 17th 2012 by SociaAna . May 17th 2012 by SociaAna . May 17th 2012 by JosephM1234 . May 18th 2012 by William Wells III . May 18th 2012 by Digital Age Journalist . May 18th 2012 by Daniel Porter-Jones . May 18th 2012 by Kate at Rose McGrory . May 18th 2012 by MelDePaoli show more . May 26th 2012 by Prasant Naidu . May 26th 2012 by sapountzis . May 26th 2012 by Loraine Antrim . May 26th 2012 by David Amerland . May 26th 2012 by Prasant Naidu . May 26th 2012 by Prasant Naidu . May 26th 2012 by Prasant Naidu . May 26th 2012 by vijeet_rathi . May 26th 2012 by David Amerland . May 26th 2012 by smartcookie show more Popular . - 78 points . - 53 points . - 52 points . - 43 points . - 35 points . 21 5/15/2012 by . 15 5/14/2012 by . 12 5/26/2012 by . 10 5/16/2012 by . 9 5/14/2012 by . 11990 5/22/2012 by . 4659 5/22/2012 by . 3413 5/20/2012 by . 2712 5/22/2012 by . 1796 5/23/2012 by . Social Media Today . Advisory Panel . is an author who writes a regular column on Advertising Age & posts on his award-winning blog. . heads up the 360 Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. . is Vice President of Communication Strategy at Royal Dutch Shell . is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. . Gini Dietrich is the founder and chief executive officer of Arment Dietrich Inc. . is the CEO of Leader Networks & has been creating successful online communities for over 15 years. . is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. . I lead the marketing&development hub Express Roularta Services a media company. I focus on 2 main brands L'Express . is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. . is a consultant who is considered one of the leading authorities on social media & user-created media. . s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. . Featured Bloggers . by . When: Fri 2012-05-25 . When: Thu 2012-05-31 . When: Wed 2012-06-06 . When: Thu 2012-06-07 . When: Mon 2012-06-11 . When: Sat 2012-06-16 . Social Media Today LLC © 2012 .
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